Social Media Week
SOCIAL MEDIA, EMAIL MARKETING, DESIGN
I worked at Social Media Week from January 2018 to September 2020 managing organic and paid social media content, email marketing, print design, promotional videos, and more. During my time at SMW, I worked on 6 conferences in New York, Los Angeles, and London that cater to thousands of digital marketers, a virtual conference attended by 10,000 people in 98 countries and almost all 50 US states, and SMW+, SMW’s live and on-demand streaming platform for digital marketers.
Social media assets to promote SMW+, Social Media Week’s live and on-demand streaming platform for digital marketers. Created in Adobe Photoshop.
Recommendation from Simon Dabkowski, former Head of Design and Technology at SMW:
“Lauren has been instrumental in not only executing my creative strategy for the year, but also running with it and creating and establishing a style of her own within its framework. Lauren's creative energy, her ability to not only take direction but also build upon it, has enabled me to focus on some of the other web development needs that that were needed at the start of the year. It's been a long-time coming to have another creative [on the team] who's just as passionate as well as versed in the creative process as I am.”
Paid and organic social media assets to promote #SMWONE, SMW’s virtual conference during the COVID-19 pandemic. Created in Adobe Photoshop.
SMW London Report
Comprehensive report that recaps SMW’s 2019 London conference through insights from the sessions, speaker quotes, and more. Created in Keynote.
Vimeo Report
As a deliverable for SMW’s partnership with Vimeo, I produced a holistic research report that outlines how video can empower small businesses. Created in Keynote.
SMW NYC Overview
This is a downloadable overview of SMW’s 2020 NYC conference before it was cancelled. It gives details about speakers, networking, and other conference content. Created in Keynote.
Print signage for London 2019 conference. Created in Adobe Illustrator.
Video promoting SMW Sponsorship opportunities in 2020, before flagship conferences were cancelled due to COVID-19.
Edited in Final Cut Pro.
Promotional poster for special music programming during #SMWONE, SMW’s first-ever virtual conference in May 2020. Design inspired by music festival posters. Created in Adobe Photoshop.
Logo for Leads2Scale, Social Media Week’s weekly podcast featuring insights from some of the smartest minds in marketing. Created in Adobe Illustrator.
Taken during the Social Media Week Los Angeles conference in 2019.